Your LinkedIn doesn’t need to be perfect – four ways to build an authentic profile to boost your personal brand
To get hired, you need to get connected. Dean Drobot/Shutterstock Brad McKenna, University of East Anglia; Alastair Maclean Morrison, University of Greenwich, and Wenjie Cai, University of Greenwich The idea of a “personal brand” might seem like the purview of celebrities and influencers. But if you’ve spent any time on LinkedIn, you’ll know